David & Goliath Marketing -FREE

  • 02/04/2015
  • 5:30 PM - 9:00 PM
  • Laguna Niguel City Hall Community Room 30111 Crown Valley Parkway Laguna Niguel, CA 92677

SCORE Workshop

-No Charge-

"David & Goliath Marketing: How To Compete & Win Against The Giants"

I've been to the presentations by John Pietro and he is amazing!  This is a FREE lecture.

This seminar will teach the small business owner how to compete and win against your bigger competitors.

 

You will learn:  

  • How to take advantage of your size to exploit your competitors by being smarter and quicker than they are.
  • How to use the three key components of product differentiation, proper positioning, and right messaging to beat "the big dogs.
  • How to find and exploit your competitor's weakness.

 

 Who should attend?

  • Those who are tired of losing to the big guys by playing their game.
  • Those who are prepared to work hard to outsmart and out-hustle your competition.
  • Those who understand that being better and quicker is more important than being bigger.

Tom Patty & John Pietro of SCORE present this workshop.

 

Tom spent over 21 years in the advertising business and retired as President of Chiat/Day, one of the most creative ad agencies in the country.  His clients included Apple, Nike, Nissan, Pizza Hut and was one of five people who started and launched Wolfgang Puck Food Company.

 

John has over 40 years experience in marketing, advertising and promotions. He helped create the famous "Where's the Beef" campaign for Wendy's and also worked with Burger King, Coca-Cola, Cinnabon, Denny's, Kinko's and Unocal.

 

As SCORE mentors Tom and John have helped numerous small business owners with little or no advertising budgets and limited resources.


 

 

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