What does it really take to license an idea? Stephen Key has been teaching creative people how to license their ideas for more than a decade. During this presentation, he will discuss the latest strategy he has developed to license ideas with and without the protection of a patent.
Many of the products Key has licensed required no intellectual property protection whatsoever. But he also knows what it takes to protect a big idea. Key successfully defended his ownership of Spinformation in Federal Court. Spin formation is a rotating label innovation that has been featured on multiple products, is protected by 20 U.S. and international patents, and has received more than 13 industry awards.
About Stephen Key
Stephen Key is an award-winning inventor, a renowned intellectual property strategist, and a successful entrepreneur. The more than 20 products he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. Stephen is the Chief Technical Officer of SpinLabel Technologies as well as a co-founder of InventRight, a company that teaches people how to license their ideas. His first book, One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work, has been translated into five other languages. He writes a popular weekly column for Inc.com and is long-standing contributor to Entrepreneur.com.
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